Mastering Title Tags and Meta Descriptions
Your organic search result is the digital storefront of your business. If your title is cut off halfway or your description looks like spam, users will simply scroll past you to your competitor. A high-ranking position (like Position #2 or #3) is useless if your Click-Through Rate (CTR) is terrible.
Pixels vs. Characters
Google doesn't actually cut off titles based on the number of characters; it cuts them off based on pixel width (max 600px). The letter "W" takes up much more space than the letter "i". Keeping your title around 55-60 characters is a safe rule of thumb to prevent the dreaded "...".
The CTR Impact
While Meta Descriptions are not a direct ranking factor in Google's algorithm, they are the single most important factor for CTR. Writing a compelling description with a clear Call to Action (CTA) acts as free advertising space.