Strategy & Planning Tool

Smart Media Mix Modeler

Stop guessing how to split your ad budget. Our algorithm dynamically allocates your budget across Google, Meta, LinkedIn, YouTube, TikTok, and Programmatic networks based on your industry and goals.

Campaign Parameters

The algorithm dynamically adjusts across exactly 40 different combinations. For example, switching from a "Sales" to an "Awareness" goal will instantly shift budget from Search to visual networks (Display/Video).

Recommended Allocation

$100,000

Strategic Rationale

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How to Split Your Ad Budget Like a Pro Agency

One of the most frequently asked questions by marketers is: "Should I spend my money on Google Ads or Facebook (Meta) Ads?" The truth is, relying on a single platform is a risky strategy. Professional media planning agencies use Media Mix Modeling (MMM) to intelligently allocate budgets across networks like YouTube, Programmatic, and LinkedIn to guide a user through the entire marketing funnel.

High Intent (Search) vs Demand Gen

Google Search captures users actively looking for a solution at that exact moment. Meta, YouTube, and TikTok are "Demand Generation" platforms; they spark desire for a product users didn't even know existed.

The Programmatic Edge

Programmatic (Display) ads allow you to bid on premium ad space across the open web (like news sites). It is incredibly effective for scalable B2B, Finance, and Travel awareness campaigns.

The Golden Rule: Retargeting is Mandatory

Regardless of your industry, our algorithm will always allocate at least 10% to 15% of your budget to Retargeting. People rarely convert on their first visit to your website. Showing ads to users who have left your site is the cheapest and most effective way to lower your overall Cost Per Acquisition (CPA).

Frequently Asked Questions

Why does changing the goal change the platforms?

Different platforms excel at different stages of the marketing funnel. For example, Google Search is perfect for driving immediate Sales, but it's far too expensive for broad Brand Awareness compared to YouTube or TikTok.

Why isn't TikTok in my B2B recommendation?

Our smart algorithm filters out low-converting platforms. For B2B lead generation, the search intent on TikTok is generally too low; therefore, the budget is shifted to high-value networks like LinkedIn and Google to prevent wasted spend.

What exactly does "Retargeting" cover?

Retargeting covers custom audience campaigns across multiple networks. This includes Google Display Network (GDN) retargeting, Meta Custom Audiences, or YouTube ads specifically targeting your past site visitors.

Should I test all recommended platforms at once?

If your monthly budget is low, consolidate on the top 2 platforms to allow algorithms to gather enough data to learn. If your budget is high enough, using the recommended complex mix prevents ad fatigue and audience saturation.