PPC & E-Commerce Tool

Google Ads Feed Converter

Instantly convert your raw XML feeds or copied Excel spreadsheets into the strict CSV format required for Google Ads Dynamic Remarketing and Business Data.

Data Source

Awaiting Input...

Paste your XML code directly, or copy cells from Excel / Google Sheets and paste them here. The system will auto-detect and map the fields.

Formatted CSV Output

Your formatted Google Ads CSV data will appear here.

CSV Copied!
Rows found: 0

Upload this file to Google Ads > Tools > Business Data

Mastering Google Ads Dynamic Remarketing Feeds

Running standard display ads is good, but showing a potential customer the exact product they viewed on your website yesterday is a game-changer. This is the power of Dynamic Remarketing in Google Ads. However, to make this magic happen, Google requires your product inventory to be uploaded in a very strict format.

Many e-commerce platforms export product feeds as complex XML files or messy Excel spreadsheets. If you try to upload these directly to Google Ads Business Data, you will be met with a wall of error messages. Google explicitly looks for specific column headers like ID, Item title, Final URL, and Image URL.

XML Parsing

Our tool intelligently scans your XML code, isolates the product nodes (like <item> or <product>), extracts the relevant data, and maps it directly to Google's required naming conventions.

Excel (XLS/CSV) Support

You don't need a clunky file converter. Just highlight your product rows in Excel or Google Sheets, press Copy, and paste them into our tool. It automatically parses the raw spreadsheet data into a clean CSV.

Frequently Asked Questions

Where do I upload the converted CSV?

In your Google Ads account, click the Tools and settings icon (wrench). Under the "Setup" section, click Business data. Click the plus button (+), select "Dynamic display ad feed", and upload the downloaded CSV file.

How do I paste Excel data?

Open your .xls or .xlsx file. Highlight all the rows and columns containing your product data (including the header row). Press CTRL+C (Copy). Come to this tool, click inside the input box, and press CTRL+V (Paste).

Which XML tags does the tool look for?

The algorithm is designed to be highly flexible. It looks for common tags like <id>, <g:id>, <title>, <link>, <g:price>, and <g:image_link> and maps them to the Google Ads headers.

Is there a limit to how many products I can convert?

Because the tool runs entirely in your browser (using JavaScript), your data is never uploaded to a server. You can safely convert feeds with thousands of products, limited only by your computer's RAM.